James Dale

Conceived and launched process and protocols for the organization’s first-ever Inside Sales team, conducting ~2K outbound sales activities over a 1-month period. Create and manage automated sales operations workflows, resulting in 70% more meetings booked and 30% faster speed-to-lead. Established sales metric goals and reporting standards to manage the entire team’s performance across KPIs of meet

Enhanced customer/end-user experience by expanding automation solutions and self-service enrollment options, strengthening contact center sales enablement to slash $3M from budget and raise interest-to-enrollment conversion by 7%. Managed national marketing and enrollment sales & services team delivering customer branding strategies and tactics for $1.5B+ managed online public-school business, res

Integrated generative AI into marketing, product development, and sales team processes to enhance content creation, feature development, and sales enablement support. Facilitated market research and focus groups on new product concepts, features, & positioning as part of go-to-market strategy, contributing to 31% increase in influenced sales. Developed and maintained suite of competitor monitoring

Collected website requirements and executed content updates through structured interview and consultation process with school leadership and governing board teams, transitioning content management systems to allow for evolved SEO capabilities and advocating for information that better represented local school brand. Directed event team planning to execute 600+ school recruitment events annually pr

Devised competitive analysis of online private, public, and charter school enrollment trends combining 40+ unique data sources into 1 tool, guiding product, analytics, and sales teams towards new and organic growth markets. Directed online district and charter school marketing and enrollment service launches, drafting RFP responses, developing marketing & enrollment plan, and executing sales enabl